As soon as I typed Neuromarketing into Bing, many resources popped up. Apparently there is more research on the subject that I thought. One interesting piece of information that I found HERE compares the impact of direct mail (paper) with digital media. Surprisingly, paper is more effective since the human brain processes it as being more real than digital media. I guess even our brain realizes the necessity of staying grounded in this technological era. According to the NY Times article many companies including Google have used this new technology to target their existing and prospect clients more effectively. With all the ad clutter out there, marketers are trying new ways to reach and imprint on their consumers all in hopes of creating a lasting impression on their minds and a difference at the checkout register.
Samantha,
ReplyDeleteThe results of the study you mention above of reading something through paper is more effective than reading through digital is VERY interesting. With this new technical era that we live in today, anyone can easily assume that information would be retained much more effectively if seen digitally. Yet, if this is so, why are are these paper media switching to be heavier online. The NY Times online is read a lot more than the actual newspaper.
Great posting Samantha! I would never thing that the impact of direct mail would be more effective than social media because of all the buzz that social media has around it.
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