This week we will be exploring the world of Social networking and how this tool affects our small businesses. This medium of interaction has become such a popular choice for small business owners for a couple of reasons.
1. F-R-E-E: Most forms of social network are free and are easy to access
2. CONTACT GALORE: Small business owners have access to millions of people from the convenience of their home or office
3. Increase sales: as this article tells about Dell.
But not everything that shines is gold, since it requires massive amounts of time to keep in touch with your clients. Here is an interesting article with the Do's and Don't of Social Networking.
I personally feel that SN has the potential to help business acquire new clients, increase sales and market share. It is all in the way we use it.
PS: Happy Thanksgiving!
As soon as I typed Neuromarketing into Bing, many resources popped up. Apparently there is more research on the subject that I thought. One interesting piece of information that I found HERE compares the impact of direct mail (paper) with digital media. Surprisingly, paper is more effective since the human brain processes it as being more real than digital media. I guess even our brain realizes the necessity of staying grounded in this technological era.
According to the NY Times article many companies including Google have used this new technology to target their existing and prospect clients more effectively. With all the ad clutter out there, marketers are trying new ways to reach and imprint on their consumers all in hopes of creating a lasting impression on their minds and a difference at the checkout register.
This week we are focusing on how little money automakers will receive from Generation Y. I read this article, which is backed up by research and statistics, but I find that this does not apply to the city of Miami. This is the only city in the US where I have lived but, I visited other cities in the country where this article could be relevant. In Miami, if you do not have a car you do not exist. I don't mean this in terms of "coolness" or popularity but in terms of practicality. For example, I live in an area where the closest supermarket is 4 blocks away. To many this might not seem like a big deal but the blocks are sooo long that it takes me 15 min just to get there by foot. Also, how are you supposed to take all the groceries back to your home??? The public transportation in Miami is very poor and inconvenient .This is not just my opinion but this Forbes article supports it too. Miami ranks at the # 3 worst city for commuters,public transportation is not too well organized. Therfore, citizens MUST have a car in order to go to work and carry on their daily routines. One of the things that surprised me the most when I went back to Argentina to vacation was the fact that all commerce was so accesible and close. I find that this is the case in many pther cities but in Miami things are different. I think it all depends where you are living and if anuything, automakers can move down to Florida.
