Oddly enough, it depends of the advertisement that this icon receives in order for consumers to know about it. If the icon is just placed on the web page and it waits on the consumer to click on it to learn more about it, not many people will pay attention to it. Also, customers will know the meaning of the icon if enough companies sign up for this and if the icon is present in many places as to arise curiosity in the consumer. Personally, I do not feel that it is a violation of my privacy if ads that might be of interest to me are shown on the sites that I visit. If I have to deal with pop up ads, banners and everything in between I rather be something that I am interested in rather something that I am not. For more information on the mystery icon click here. Check out the 7 principles of the Self-regulatory program here
Hey Samanta! I like the point you made about "pop up ads, banners and everything in between." With normal online advertising a user usually receives annoying pop ups which are of no relevance to the consumer. Behavioral advertising helps provide us with ads that may be something interesting and relevant to us. Invasion of privacy is a big deal but I don't think that behavioral advertising is that big of an issue when it comes to privacy. There needs to be some promotion of this new icon for the people who are concerned and don't understand how they can be receiving targeted online ads. Take care!
ReplyDeleteI agree with Semantha in that the icon should recieve an adecuate advertising campagin in order for internet users to learn about. Leaving the icon there and waiting for consumers to click on it in order to learn from it...could be pretty much useless.
ReplyDeleteAnother point that Semantha made that i didnt make inmy blog and havent read it in any of the other blos related to this one is that on a day to day basis we do get annoying pop ups and banners...wouldnt it be much better if we got advertising that we really wanted???? Well, ....i gotta agree with this point.