I could not have a better introductory post that relates more to this blog. As many of you may know, yesterday was Fashion's Night Out. This event was started last year to boost the Fashion economy in NYC. Due to last year's success, the event was expanded to the entire world. As an event coordinator, I had the opportunity to experience first hand the power of social networking. Within a matter of weeks we received an overwhelming amount of RSVPs to yesterday's event. Through social networking, everyone knew about this event. Facebook helped a lot but the main source of RSVPs came through electronic evite to our customer's and contacts. Social networking generated word of mouth which in turn resulted in more people knowing about the event. Therefore, do not underestimate the power of social networking and EMAIL. A strong database and networking guarantees success, even if for just one night. :)
More information on FNO
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